Woodworm cricket was bought a couple of years ago by SportsHQ, they are rebuilding the brand and have released some new bats for 2011 and are also sponsors of the West Indies, so is the new brand release working?
I think it is hard to reproduce a brand that before had a dodgy reputation. I believe making a new brand of cricket completely would have been better in my opinion. Although there kit is priced well though.
I don't imagine there was anythign dodgy except their business sense. They seemed to sell well enough but - well, the numbers that were rumoured to be on Freddie and KP's contracts made it highly unlikely that they'd be able to keep going for every.