Posted - 01/11/2010 : 23:30:25
| There appears to be confusion about branded cricket equipment on this and other cricket forums. Cricketers are confusing main stream brands like Adidas and GM etc with smaller lesser known brands.
Lets be honest, when paying for a brand, you are paying for the name aswell as the product. This is a fact of life. The reason you pay more is because of the "show off" rights you have when you purchase the brand. And a quality guarantee with some brands too.
Most, if not all brands use retailers to sell their goods, the reason for this is because these bigger known brands are more popular, and rather than deal with 100,000 orders from individuals, they want 200 orders from retailers. Easy admin = more profit.
Lesser known brands deal with individuals directly. They might not offer the guarantees the larger companies offer and also may not offer the same customer services or returns etc.. (some may do)
but they may be cheaper.
When selling directly, the lesser known brands can cash in, they buy cheap and sell for trade or trade +10. They can afford to do this, as they have no retailer who they can reply upon.
Why choose a brand ?
You would choose a brand because you may trust a bigger brand, you also dont want to get laughed at when turning up with a lesser known brand at a game. In reality this is not just for cricket but for every fashion brand/garment around the world. Suppliers are not going to sell crap to the bigger brands, because they know if they do, they may lose a contract. so think about this when investing in a lesser brands equipment.
Why choose a lesser known brand
Lesser known brands dont give you the "show off" effect, however some of them offer great product at some great prices. If you can walk to the wicket in "Paddys Pads" or with a "Biffer Bat" and ignore the banter , then go for the lesser known brand. But do some research and make sure they are trading next month in case your bat breaks or your pads stuffing is knocked out or your thumb falls off your gloves.
Why do brands work?
Goto a golf shop, see a barrell of golf balls for £1.00 , all the balls are blank. Apart from a Callaway you spot at the bottom. Do you choose the blank ones or take the Callaway. 99% will take the Callway , why? Because its a well known brand !!! (in reality all the balls might have been the same, but you chose the brand because you trusted it right?